Objective

To optimize and improve the Tulsa Oilers’ media and sponsorship strategy, maximizing reach, eliminating inefficiencies, and proving how digital and traditional media can work together to drive stronger, measurable results.

The Client

The Tulsa Oilers are a historic ECHL hockey franchise with deep local roots, strong community support, and a legacy brand, seeking to evolve their media approach while preserving their connection to the Tulsa market.

What We’ve Done

Traditional Media Audit & Analysis
We conducted a full audit of existing television and radio placements to identify inefficiencies, redundancies, and underperforming spend. This process uncovered areas of waste that were limiting overall reach and return.

Media Buy Optimization
By restructuring and optimizing media buys, we reallocated budget more effectively, freeing up dollars that could be deployed across complementary tactics to extend reach without increasing total spend.

Integrated Traditional + Digital Strategy
We demonstrated how digital media enhances traditional campaigns, allowing the Oilers to maintain strong local visibility through local traditional media outlets while layering in digital tactics that provide:

• Expanded reach beyond linear audiences
• More precise targeting
• Real-time conversion capabilities
• Monthly performance data and reporting

This integrated approach created a more robust, accountable campaign than traditional media alone could ever deliver.

Performance Reporting & Data Transparency
Unlike legacy media buys, digital channels provided measurable insights, allowing the organization to see what was working, optimize in real time, and justify spend with clear performance data.

Local Sponsorship Negotiation & Management
We also managed negotiations for local sponsorships, ensuring partnerships aligned with the Oilers’ brand, delivered tangible value, and strengthened community ties while protecting the organization’s interests.

The Outcome

By combining strategic audits, smarter media allocation, and integrated execution, we helped the Tulsa Oilers evolve their marketing approach, maintaining strong local presence while unlocking the accountability, flexibility, and scale of modern media.