Objective

To introduce and position Tulsa’s newest and most ambitious ice facility as a premier destination for hockey, skating, and community engagement events.

The goal was not only to highlight what the facility is, but to ensure it reached the right audiences at scale, using both traditional and digital tactics to drive awareness and sustained usage.

The Client

WeStreet Ice Center is Tulsa’s newest ice facility, created through the transformation of a former Macy’s building into a 140,000-square-foot, two-story sports and entertainment destination.

As a brand-new venue, the Ice Center needed to quickly establish awareness, explain its scale and uniqueness, and position itself as the new home for ice sports in Tulsa, as well as a full-service event center.

What We’ve Done

Integrated Media Strategy & Planning
We designed a media strategy that combined the familiarity and reach of traditional media with the precision and accountability of digital channels, ensuring broad awareness while reinforcing messaging through multiple touchpoints.

Traditional Media Placement
Tactics were used to establish strong local presence and credibility, particularly important for introducing a large-scale, first-of-its-kind facility to the Tulsa market.

Social Media Content & Distribution
Used to visually tell the story of the build and humanize the brand, creating excitement, shareability, and ongoing engagement within the community.

Programmatic Retargeting
To re-engage audiences exposed to traditional and social media, reinforcing awareness and guiding users back to the Ice Center with consistent, relevant messaging.

Search Engine Marketing (SEM)
A complementary tactic to capture high-intent search traffic, ensuring that when users actively searched for hockey, ice skating, or activities in Tulsa, WeStreet Ice Center appeared as a top option.

Facility & Program Positioning
We helped clearly communicate the Ice Center’s role as:

• The official practice facility for the Tulsa Oilers
• Home ice for the Tulsa Junior Oilers
• Tulsa’s NA3HL hockey program
• The official practice facility and home ice for the Oklahoma State University Hockey Team
• A league hub for 50+ adult hockey teams
• Additional programming includes figure skating, public skate, curling, and community events
• Pucks, Tulsa’s largest sports bar located on the second floor.

The Outcome

The former retail space has been successfully repositioned as a vibrant, multi-use ice and entertainment destination, quickly becoming a central hub for hockey and ice sports in Tulsa.

By combining traditional reach with digital reinforcement and intent-based strategies, the Ice Center established awareness, drove engagement, and built momentum across diverse audience segments.

The Takeaway

Large-scale projects require more than visibility, they require reinforcement.

When traditional media, social storytelling, and digital retargeting work together, awareness compounds, credibility increases, and new destinations move from “new” to “established” faster.

WeStreet Ice Center demonstrates how integrated marketing turns a landmark build into a lasting community asset.